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The founders closing deals from LinkedIn aren't better than you. They have a system that puts their stories in front of the right people, consistently.
Founders who start before June 2026 join as founding members - at a preferred rate that stays with them for as long as they continue.
I review every application. No commitment until we've spoken.
You're relying on referrals, ads, and outreach to find the next deal. Meanwhile founders with a strong LinkedIn presence are getting inbound - because buyers already trust them before the first call.
Every quarter you tell yourself you'll get to it. You don't. The blank screen wins, and another quarter passes without building the presence that would make everything easier.
Consistency isn't a willpower problem. It's a system problem. Without a system, every quarter looks the same: good intentions, no momentum, no presence.
Justin helped us position our brand as a trusted authority, providing real value through one of our highest-performing channels.
Justin helped strengthen our global presence by clearly communicating our differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
I work with you to identify your key pillars, extract your stories through conversation, and build a content system that runs on 2 hours a month from you.
Your profile fixed before a single post goes live.
Built around your actual expertise and ICP - not generic thought leadership advice.
I ask the right questions. You talk. Your stories become your content foundation.
Reviewed by you. You post with confidence.
Whether you continue with DUO or run it yourself, you'll have the full playbook.
"Founders who show up consistently on LinkedIn close deals faster. Not because they're louder - because buyers already trust them before the first call."
I've spent 8 years managing digital communications for politicians, B2B executives, and founders across Canada, Europe, and the US. I've seen what happens when a founder actually shows up on LinkedIn - and what it costs when they don't.
I built DUO because the founders I worked with kept facing the same problem: they had real stories worth telling, but no system to tell them. This cohort is where it begins.
Apply nowI've spent 8 years in B2B communications. Founder branding is where all of it converges. Every channel is getting noisier - the founders who cut through are the ones who sound like themselves, not like everyone else.
Founders who get in early join as founding members. They carry a preferred rate for as long as they stay - and I'm committed to making sure every one of them gets results worth talking about.
Takes about 2 minutes. I review every application personally and reach out to those who are a strong fit within 48 hours. Pricing is discussed on the call - no commitment until we've spoken.
Applications reviewed personally. Founders who join early carry their preferred rate for as long as they stay. Pricing discussed on the call.
"Justin helped us position our brand as a trusted authority. LinkedIn became one of our highest-performing channels."
Armin Baig - Director of Sales & Marketing, Kritik
Founding members join at a preferred rate that stays with them for as long as they continue. It reflects the early stage of DUO - not a promotional discount, just the natural rate for getting in early when the business is at this stage. For context, most agencies charge $3,000–$8,000/month for founder content services. The founding rate is significantly below that. The exact number is discussed on the discovery call - no commitment until we've spoken.
No. AI supports parts of the production process, but this isn't an AI content tool. You're working directly with me through real conversations. The pillars, the angles, the positioning against your market - that's the work. AI helps me draft faster, but your voice, your thinking, and your stories are the source material.
It's more than ghostwriting - it's a content system. Ghostwriting typically means someone hands over notes and a writer produces content. Here, I'm involved in defining what's worth saying and why, not just how to say it. We identify your pillars together, I extract the stories through conversation, and I think about how each piece positions you in your market. The writing comes after the thinking.
Not consistently. Most founders will have some presence - occasional posts, maybe a half-built profile - but no real system. That's exactly the starting point this is designed for. If you've never touched LinkedIn at all, we should talk first to make sure it's the right channel for what you're building.
Twice-monthly recorded calls where I extract your stories and ideas. Between calls, I turn those conversations into posts drafted in your voice - you review, refine, and post. The total time commitment is around 2 hours a month. There's no fixed contract length - you stay as long as it's working for you.
A ghostwriter takes what you give them and writes it up. This is different at the strategy layer: we define what's worth saying and why before anything gets written. The pillars, the angles, how each piece positions you in your market - that's the work that most ghostwriters skip. The writing comes after the thinking, not instead of it.